The Dubai tourism body’s CEO listed the experiences that visitors will find only here.

Only-in-Dubai experiences
Khaleej Times posed a series of questions to the top official as city welcomed a record 8.55 million international visitors from January to June 2023, marking the industry’s best ever first half performance.

“From global landmarks to impressive architectural marvels, traditional souks, and desert safaris, Dubai’s offerings have grown in line with its ambitious tourism strategy, creating an unparalleled destination that appeals to various international travellers. Notable among these only-in-Dubai experiences are the Burj Khalifa, the Museum of the Future, The Palm Jumeirah, the Dubai Frame, Deep Dive Dubai, Miracle Garden, and Dubai Fitness Challenge, among others.”

Tourists keep coming back to Dubai to find new experiences and iconic attractions, he added.

“A symbol of innovation, the Museum of the Future stands as a remarkable architectural masterpiece, reflecting Dubai’s forward-looking ethos while the Mohammed Bin Rashid Library reflects the city’s unwavering dedication to knowledge and culture.”

Deep Dive Dubai, the world’s deepest swimming pool, and the hospitality landmark Atlantis The Royal, contribute to the diverse array of attractions, he added.

Food from around the world
According to the DCTCM’s CEO, a lot of focus has gone into positioning Dubai as a global gastronomic hub, offering both residents and visitors a world of culinary experiences.

“Dubai’s culinary scene received a significant boost with the launch of the MICHELIN Guide Dubai in June 2022. In this year’s second edition, the guide showcases 90 Dubai restaurants, a notable increase from the 69 restaurants featured in the inaugural edition. Furthermore, two Dubai restaurants have secured spots in The World’s 50 Best Restaurants List for 2023, while several others are recognised in the MENA’s 50 Best Restaurants List. Gault&Millau, a distinguished fine dining critique brand, has also entered Dubai’s vibrant food scene, further enriching the gastronomic landscape,” he added.

Nearly 100 hotel establishments open since 2019
As of mid-2023, a total of 810 hotel establishments and 148,689 rooms were available for visitors and residents in Dubai. This is a notable increase from 714 hotel establishments and 118,345 rooms at the end of H1 2019.

“Throughout H1 2023, Dubai’s hotels achieved an average occupancy rate of 78 per cent, ranking among the world’s highest, with a 2.2 per cent increase compared to the same period in H1 2019. This achievement stands out, particularly given the concurrent growth of hotel establishments by 13 per cent and room capacity by 26 per cent since 2019.”

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